One interesting thing that often happens around this time in the 12 Week Year^TM, is what we call “Productive Tension.”  Productive tension is the uncomfortable feeling you get when you’re not doing the things you know you need to do to reach your goals.

Productive Tension is exactly what you want to experience.  It is the lead indicator of substantive change.  If you eliminate bailing out as an option, then the discomfort of Productive Tension will eventually compel you to take action on your tactics.  If turning back is not an option, then the only way to resolve the discomfort is to move forward by executing your plan.