The 12 Week Year^TM is a powerful concept that creates urgency around the things that matter most.   At seven weeks into the challenge, you should be feeling that urgency.  Time is running out.  You have six weeks left to hit your goals.  You cannot afford to have an off week.  The fact is – everyday matters.

Your success lies in doing day by day.  The cumulative effect of daily action is potent and convincing.